Bringing the ubiquity and simplicity of broadcast TV to OTT
DVB-I is an initiative to bring together broadcast and OTT – over-the-top – television. The aim is to bridge those two worlds with standards that will apply equally to both pure OTT and hybrid use cases.
Why is DVB-I needed?
OTT services provide access to a much greater range of content, allow viewer’s consumption to be easily time-shifted and bring television to a much greater range of devices. However, this has led to fragmented and inconsistent user experiences, without the universality or simplicity viewers expect of television. Broadcasters are finding it harder to reach audiences and manufacturers are having to integrate with and support numerous competing solutions.
In contrast broadcast TV just works. You turn it on, and it’s there. It works because of open standards and the reliable, robust delivery that broadcasting offers. At DVB we believe that OTT should work just as well, if not better.
With DVB-I we are building the standards that will ensure television continues to just work, even when it’s not always on a television set.
What will DVB-I do?
DVB-I will do for OTT services what previous DVB standards – like the DVB-S, T and C families – have done for broadcast television. With DVB-I, OTT services will be signalled and distributed in a standardized manner, and individual services will not require specific applications or integration.
Broadcasters will be able to deploy common services across a wide range of devices and manufacturers will be able offer a single consistent user experience for all video services. While the television set remains the most important device for video consumption, DVB-I will support any device with an internet connection including smart phones, tablets and media streaming devices.
- Peter Lanigan, who chairs the DVB Commercial Module's working group for DVB-I, wrote an article about DVB-I in the March 2019 issue of DVB Scene magazine.
- Peter Lanigan also spoke about DVB-I at DVB World 2019 in Dublin – download his slides here.
- Handout on DVB-I for NAB 2019