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_Finnish Cable TV starts commercial iTV services
27 August 2004
Ortikon Interactive Ltd announced today that its ORTIKON ACE® MHP-based
interactive TV services, platform and head-end management solution have
passed all the acceptance tests set by the major Finnish cable
consortium comprising 3KTV (Finnet), TTV (Elisa), Turku Cable and VLP
(Vaasa Telephone Company), which together reach over 60% of Finnish
cable households.
In the autumn of 2004, the consortium will launch commercial
interactive MHP services which will include launcher, DVB-HTML browser,
EPG, e-mail, welfare services, eLearning solutions, T-Commerce
services, enewspapers, mobile communication services with SMS and
enhanced MMS solutions and pay-TV package-ordering services. A head-end
solution for automatic service-information management and tools for
object carousel management will also be implemented. The whole package
is based on the ORTIKON ACE® Platform which offers interfaces to
payment, subscriber management, content databases and return channel
systems as well as to CRM systems.
A pilot service was used to test the technical functions and the
usability of the new services. "The pilot and the feedback from our
pilot users were important in the development of MHP-based value-added
services. We are now ready to offer MHP Ortikon Browser - click to
enlargeservices to all of our 280.000 households," explains Mikko
Saarentaus, Content Director at 3KTV.
To expedite content creation and production, Ortikon Interactive has
launched content-production guidelines for DVB-HTML-based digital
television browser. By using this specification (available at
www.ortikon.com) contents and services are easily created to an MHP
compatible digital TV environment.
Service production has attracted businesses outside the traditional
media. For example, real estate agents and restaurants have found that
this new marketing channel offers easy access to the right target
groups with the possibility for real interactivity. Regional TV
operators have also realized the importance of reaching the local
public via services such as news, targeted interactive advertising and
enewspapers.
You can get more information from by e-mailing: antti.vahvaselka@ortikon.com
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