30 March 2004
Orlando, Fla. - March
30, 2004: Northern Sky Research today released its newest market
research and survey report entitled, "DVB-S2 Technology and Markets,"
which assesses the satellite broadcast and communication industry's
second generation digital modulation and coding standard: This report
concludes the DVB-S2 standard not only satisfies the needs of consumer
direct-to-home broadcasters but also sets the stage for a paradigm
shift in the delivery of broadband interactive services via satellite.
Based
on interviews with numerous technology providers, this report provides
an overview of the soon-to-be-ratified air interface protocol
specification. The DVB-S2 standard is designed to promote development
of interoperable technology and services and despite its European
pedigree, like its DVB-S predecessor, it is poised to become an
international standard widely-adopted by satellite operators and
service providers around the world.
A survey of chipset vendors, equipment suppliers and system
integrators indicated that 70% will launch DVB-S2 compliant products in
the next 24 months in one of three target market segments: broadcast
applications, interactive services and professional systems. Based on
the data collected, revenues from the DVB-S equipment market in 2004
will reach an estimated $450 million with professional systems and
broadcast applications accounting for approximately 45% of the total.
"Over the next five years, these market segments will grow
more slowly than interactive services, and an increasing portion of
satellite broadcast and communications equipment deployed will comply
with the DVB-S2 standard," stated Gregory Peckover, satellite technology and marketing consultant and author of this report.
Although receiver chipsets will not be commercially available until the
end of 2004 and products will not be on the market before the second
quarter of 2005, projected annual DVB-S2 compliant equipment revenues
are expected to reach $1.3 billion by 2009, with interactive services
accounting for almost 70% of the total. High compound annual growth
rates are expected given the tremendous economic incentive for
satellite operators and service providers to reduce the per subscriber
cost of space segment and terminal equipment.
Over the past ten years, researchers have continued to develop more
spectrum efficient transmission and compression technologies. For
broadcast applications such as business TV, the result is a potential
three-fold increase in satellite transponder utilization. That is to
say, only one third of the bandwidth is required to achieve equivalent
picture quality and interference robustness.
For interactive services such as high-speed Internet access, the results are even more profound. "With
the right combination of adaptive coding and modulation techniques,
Ka-band space segment and web acceleration technologies, it is possible
to increase broadband satellite system capacity by 150% to 450% and
reduce service provisioning costs so dramatically that a viable
business case now exists for addressing consumer and small business
customers, in addition to large enterprises," noted Peckover.
"DVB-S2 Technology and Markets" is now available from Northern Sky
Research. For more information on this report, including a table of
contents, list of figures and executive summary, please contact Ken
Marini at (781) 826-9484 or visit www.northernskyresearch.com.