30 April 2004
Digital Broadcasting Australia today released figures
estimating free to view digital television receiver sales to March
2004 totalled 322,000 units. Just over 70% of those sales have occurred
in the past 9 months. DBA's managing consultant, Mr Tim
O'Keefe, considered there were a number of factors contributing to the
sales growth in the March 2004 quarter.
"During the March 04 quarter we saw prices fall for set top boxes
and integrated digital televisions, for the first time there is full
coverage of metropolitan markets, a new digital-only service commenced
in Hobart, Nine promoted its new Nine Sports Active service, the new
datacasting service launched in Sydney, digital TV commenced in more
regional markets and, of course, sales of widescreen television
continued to grow."
He added "More stores are successfully selling the widescreen
digital TV story - sharper pictures, clearer sound, widescreen and
extra channels".
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